Hi, I’m Michelle
I’m a South West Florida-based creative whose world has been shaped by Myspace and Lil Wayne’s double entendres.
When I’m not writing copy, you can find me wearing headphones jamming to metal, binging a TV series, planning my next tattoo, or taking up a new DIY project.
I have a BA in Communication Studies, a minor in Interdisciplinary Studies, and a PhD in Googling.
And while 6 years of drama classes didn’t lead to being discovered by agents scouting at Claire’s for the next Disney Channel star, they did reveal my talent for my ability to embody another person’s perspective and emotions—namely, your audience.
Today, I bring my experiences, teachings, insights, and wit to my career in marketing. I collaborate with other creatives and brands who aspire to inspire, impact, and, most importantly—disrupt.
Your new wordsmithy bff
Can’t Find the Right Words?
That’s my job
The Who:
I’m a Creative Director-level Senior CRO Copywriter with a track record of increasing conversion rates on web/landing pages. And it’s not just about volume; I get the right people opting in and converting—people who need exactly what you’re offering. People who are actively looking for you but haven’t found you yet.
With a deep understanding of consumer behavior, psychology, and human communication, I research your ideal clients and enter their minds. I find what makes them tick and combine my learnings with my experience (leading split tests, analyzing results, and optimizing) to position your offer as inevitable. All you have to do? Plug in my copy, sit back, and watch your conversion rate move again.
The What:
Throughout my decade-long career in digital marketing, I’ve leaned into what interests me, taking any opportunity to collaborate with cross-functional teams and learn new skills to add to my repertoire. I've learned skills like strategy, leading, directing, and CRO from the cream of the crop, and spent four years refining and perfecting my craft in copywriting. (I believe to be the best, you have to learn from the best.)
Combining all my marketing skills, I had the opportunity to lead a team of senior and director-level creatives in landing page split tests and optimizations, achieving major wins. For example, I strategized and directed an overhaul of a landing page that outperformed all variations for 1+ years with daily testing. My strategy is still being used today and performing.
I’ve built funnels from top to bottom, strategizing, directing creatives, and writing copy. This means I’ve gained an invaluable amount of deep understanding through extensive experience guiding the customer journey to maximize conversions at every step of the funnel.
What’s Next:
I’m leaning in again. With all of my experience, I’ve learned a thing or two about myself. I know where my strengths lie and where my time is best utilized for maximum impact. While no longer working on creative teams or building out funnels, I am partnering one-on-one with clients to optimize their web/landing page copy for instant lifts, more money in their pockets, and more impact in their industry.
Oh, and in my free time, I give back by mentoring junior copywriters.
Other Specialties:
Creative direction for copywriting, CRO copywriting, funnel strategy and copy consulting, email marketing strategy, landing page optimization copy, conversion copywriting, UX copywriting, headlines, descriptions, VSL scripts, meta paid ads copy, paid ads static design copy.
Like what you’re seeing? Click below to check out my portfolio and/or contact me with any inquiries.