I Don’t Get Paid For My Writing

I Get Paid For My Ideas

Perhaps by now, you’ve realized that the majority of my day-to-day has a similar objective: conversion. Whether I’m promoting an event, person, product, or sale—the goal is to create immediate action.

How?

First, I perform extensive discovery work and research the target audience to understand their pain points deeply. Then, I write directly to them, speaking to their external desires, internal desires, and physiological desires—letting them know they’re not alone. I lay out the benefits of taking action vs. the hell of choosing inaction. And last but not least, I present them with an irresistible offer they can’t refuse.

Copy / Creative Direction

These are full funnels containing strategy, VSL scripts, video ad scripts, emails, and landing page copy. The majority of these funnels were directed and written by me. In some instances, I partnered with another world-class copywriter and have given him credit for the respective collaborative works.

Funnel #1: This funnel was used to capture leads who were coming in as cold but could be expedited through the journey as they were more warm leads ready to bypass the $17 webinar they signed up for and purchase the $20,000 offer.

Funnel #2: This funnel was used to capture cold leads by offering a free webinar to offer the $17 webinar offer.

Funnel #3: This funnel is the main sales funnel that was used from cold ad traffic to the webinar landing page and checkout page.

Conversion Rate Optimization Big Wins

Led a CRO team of 8 including a brand director/creative designer, a creative production video team, copywriters, and project managers, as well as a partnered marketing agency directing all creative as well as leading split tests.

  • - Led a messaging and positioning overhaul & and updated the landing page resulting in a 400% sales rate increase (~0.63% to 2.24%)

  • - Led an upsell for an event that resulted in a 7% take rate increase at a $20 price point increase, increasing ~$1,000 daily revenue

  • - Led an OTO upsell revamp, updated the messaging and positioning, AOV increased from $65 to $85

Landing Pages

It’s not just about volume. It’s about getting the right eyes on your landing page and speaking directly to them.

Landing Page copy I directed and wrote for a $17 webinar leading to a $20,000 offer. This LP landing page outperformed all variations for 1+ years with daily testing. My strategy is still being used today and performing.

Landing Page copy I wrote for a “ready now funnel” leading hot leads straight to the back end $20,000 offer.

Landing Page copy I directed and wrote in partnership with another world-class copywriter for a $197 virtual event leading to a $20,000 offer. Resulting in a 400% sales rate increase (~0.63% to 2.24%)

My day-to-day consists of me intricately weaving through numbers and words. I make them speak to each other in order to make data-back decisions for optimizing strategy, creative direction, copy, testing, etc.

Ads

Emails 

View a variety of my work for different clients. Get an idea of the type of work I do and my writing style—in no particular order (they’re all great).

View my work for a sales funnel where I promoted Pete Vargas and Michael Hyatt’s event from beginning to end.

View some of the miscellaneous work I’ve done for freelance clients. Not the typical day-to-day stuff but sometimes it’s fun to switch it up.

All works on this site are the property of my clients and are featured here with their permission.